Meta pixel not tracking purchases on Shopify? Here's why
If your Meta pixel lives in your theme or Google Tag Manager, Shopify checkout probably never fires it. How to check in five minutes, and the fix.
Tracking guides
Plain-English fixes for the problems we find most often.
Is GA4 double counting on your Shopify store?
The same GA4 measurement ID installed by the Google & YouTube app, your theme and Tag Manager doubles page views and purchases. How to spot it and pick one source.
Google Tag Manager container not working? Check these four things
GTM installed but no tags fire: an unpublished or deleted container, a wrong ID, or two containers fighting. How to find which in a few minutes.
WooCommerce counting sales twice? Check your tracking plugins
Two plugins (or a plugin and Google Tag Manager) adding the same Meta pixel or GA4 tag is the most common cause of doubled WooCommerce conversions. How to find and fix it.
Calendly bookings and HubSpot form leads not showing in Google Ads, Meta or LinkedIn?
Embedded booking tools and forms often never fire a conversion, so ad platforms optimise for clicks instead of pipeline. How to check and fix it on any B2B site.
How many tracking problems does your site have?
Free 20-second scan, no sign-up. It counts duplicate pixels, missing purchase and lead tracking, and broken Tag Manager containers, and shows you the worst one.